Surviving Boxing Day Sales

December 19th, 2014

The Boxing Day sales start the day after Christmas and usually entail hundreds of eager buyers lining up around the block for after-Christmas deals. Top retailers around the country talk about the lines of people queuing up and the extra security required handling all of the excitement. This reality, though, might come as a surprise […]

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4 Christmas Marketing Tips

December 1st, 2014

Australians are expected to spend more than $18 billion during the festive period, more than $7.9 billion is expected to be spent on Christmas gifts, that’s over $100 million more than last year. There are thus huge opportunities for small businesses to capitalise on this and push to meet consumer needs during the holidays. It will also be […]

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Preparing for Christmas

November 19th, 2014

For many small business owners, Christmas is a critical time of the year with many relying on the festive period for a significant proportion of their annual sales. It’s vital they make the most of it. Typically it can also be one of the most stressful events of the year and therefore it’s important to […]

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5 Small Business Marketing Tips for Christmas

November 7th, 2014

The holiday season is just around the corner. This means it’s time for small business owners to step up their marketing to take full advantage of the end-of-year bloom in consumer spending. Planning ahead is key – nothing you do will serve you well unless you do it right. These tips will help you plan your approach to […]

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The Basics of Blogging For Business

October 22nd, 2014

Blogging has become one of the most important ways a small business can reach out to new customers and cement relationships will past customers. A blog can help you increase your visibility, market directly to those who are interested in your products and services and improve your sales numbers. Creating A Blog For Your Business You don’t have […]

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Marketing your Small Business

October 9th, 2014

A little marketing goes a long way You have what they need. They just need to know it. The simple process of promoting a business’ product or service to the customer needing the good or service is small business marketing. Unlike advertising, which delivers blanket coverage of the business slogan and name, marketing can take […]

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