Uncategorized Articles

How Informative Labels Change Consumer Decision

March 2nd, 2016

When you use a label on your merchandise, it can either draw the attention of customers, or it can turn away their focus. Labeling everyday products can help to multiply your sales because before a customer will purchase your product, they will first look at the information like the price, name and contents on the […]

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Set The Right Benchmarks for Your Business: The First Step

March 2nd, 2016

All successful businesses set benchmarks. It’s essential. You need to know if your business is succeeding or failing, and how much, in order to continue to grow and prosper. But your benchmarks need context. That’s where ‘strategic planning’ comes in, in the form of a five-year plan.   A solid five-year strategic plan is essential […]

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7 Personal Characteristics for a Successful Brand

March 2nd, 2016

If you want to reach a wide audience with your product or service, one of the biggest determinants of your success will be branding. If your branding is successful, you could develop a loyal customer base. If not, you may be put out of business by competitors. With this in mind, below are seven personal […]

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Small Business Event Goes On The Road!

February 26th, 2016

We had such a wonderful experience at our first small business lunch at The Grounds of Alexandria late last year that we’ve decided to take the show on the road. We’ll be hosting a small business morning tea at Madame Brussels in Melbourne’s CBD on Wednesday 23rd March, and would love to meet any of […]

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Going Against the Grain This Easter

February 26th, 2016

With Easter descending upon us at a rapid pace and happening early in the year in 2016 we can almost forgive the supermarkets and department stores for putting the hot cross buns on the shelves on Boxing Day – almost! As with so many celebrations, Easter, in particular, has become just another commercial date on […]

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Is It Time To Grow Your Team?

February 1st, 2016

It can be a great benefit to have part-time employees in a small business. They will lighten the load on overhead costs, as well as make sure that customers get the special attention they need during demanding times. Are you on the fence about hiring part-time workers? Here are some pros and cons to consider. […]

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