Uncategorized Articles

Christmas Marketing For Your Small Business

December 2nd, 2015

Joy and peace, cookies and candy canes, Christmas trees and mistletoe, lights and ornaments, gifts and colourful wrapping – everyone has a different favourite part of the Christmas season. However, a universal Christmas pastime is shopping. We all invest a good deal of time into finding the right gifts for our loved ones. As a […]

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Small Business Insights

November 26th, 2015

Last month we invited 20 small businesses to lunch to discuss what selling artisan and handmade products is all about. We went to The Grounds of Alexandria in Sydney and chatted with Julia Bickerstaff over a delicious meal! The business owners who attended created a wide range of products, from cookie mix to all natural […]

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10 Ways to Improve Your Market Stall’s Appearance

November 13th, 2015

While the concept may seem simple enough, selling products at markets is a make or break business. If you can’t attract customers to your stall, you’re going to fail. With that in mind, below are 10 tips for improving market stall appearance. 1. Showcase Your Product First and Foremost People generally only go to stalls […]

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Breathe New Life Into Your Branding

October 15th, 2015

With the latest heat wave, spring has definitely sprung! With more and more people venturing out in this glorious weather to their local markets, this will be a busy time for handmade and artisan businesses. To make sure that you’re capturing as many customers as possible, why not take the opportunity to freshen up your […]

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Testing Your Christmas Products

September 15th, 2015

  It’s that time of year again. The weather’s getting warmer and our thoughts are turning to those long lazy summer days where we get to take a break and relax. But, before we get there, we all know that there are a few months of hard work, long days and busy preparation, no matter […]

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Surviving Boxing Day Sales

December 19th, 2014

The Boxing Day sales start the day after Christmas and usually entail hundreds of eager buyers lining up around the block for after-Christmas deals. Top retailers around the country talk about the lines of people queuing up and the extra security required handling all of the excitement. This reality, though, might come as a surprise […]

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