Small business owners don’t have the same power or budgets as large corporate entities. Although outsourcing marketing materials may prove beneficial in some cases, there are many times it’s best to do it on your own. Below are several reasons why you should consider doing your own marketing materials.
When you do your own marketing materials, you learn how the process works. You’ll develop a better understanding of how everything comes together and how to make it functional for your business. This knowledge will give you more control over your marketing campaigns, eliminate back and forth conversations between you and the designer, and it will allow you to quickly make adjustments.
Having someone else do all of your marketing materials for you gets expensive fast. A reputable printing company and designer could cost you several hundred or several thousand dollars depending on what you need to have done. Many professional designers can charge $1,000 or more for a logo if you’re not careful. Professional logos are great, but you can get something done equally as good without breaking the bank.
There are many free alternatives when it comes to design and print online. Avery has different templates, shapes, and images to help you design whatever you like. You can even start from scratch to create a 100% unique design for your business. There’s no software to install, and you can save your design online through an account at Avery.
Avery now has a new service called WePrint. Avery WePrint service prints all of your materials for you so you don’t have to. Prices start extremely low at $12 per order, and you can have a low minimum order to get you started. Also, Avery has a 100% satisfaction guarantee so you don’t have to worry about losing money on bad printing. This service is a great option if you’re used to printing at home, but you don’t have a lot of money to spend on professional printing.
Branding changes and develops over time. The beauty of DIY is the ability to change and update your branding in a cost effective way. Allowing for ultimate creative experimentation!