In the lead up to the silly season, social media feeds overflow with festivity as makers and sellers get merry. From baubles and tinsel to gorgeous gift-wrapping and lovely lights, this is your chance to get creative and put your festive foot forward.
The holiday season is the perfect time to add a merry mark to your product or packaging and make sure you’re not just another candy cane in the Christmas crowd. Here are a few simple and affordable ways to make a big impact this Christmas without having to mortgage the sleigh.
No more cardboard Christmas; do away with bland boxes and plain packaging and give your parcels a joyful edge. Fuel the yule with your present presentation while saving your customer’s time and paper cuts by not having to do the wrapping themselves. Get some jolly-coloured wrapping paper and add a personal touch with custom stickers and gift tags to create seasonal charm this Christmas.
Tis the season to get personal
Now is the perfect time to add some distinctive detail to your products. If you sell online, include a hand-written thank you note when you send out your orders. Remember, like an elf – keep it short and sincere. To build loyalty, you might also want to include a discount code for your steady spenders’ next online purchase. Think about having an option for gift-wrapping and adding a gift tag ready for your customer to fill out. If you’re selling at markets, bringing cheer can be as simple as adding a big bow, a gift bag, or including a small holiday-esque gift with purchase. Get crafty with a DIY Christmas cracker complete with a handwritten joke inside or a cute, subtly-branded Christmas ornament for your customer’s tree.
Deck the halls
Whether you sell online, at markets or through a retailer, it’s easy to deck the halls and add a little Christmas spirit wherever your products are found.
If you sell online, dress up your logo with a Santa hat or update the hero pic on your product listings to show you that your wares can wear the Chrissy spirit. Make sure you carry these seasonal supplements through to your social media profiles. A simple way to do this is to create Christmas-themed flat lays complete with decorations and Christmas elements that match your branding. This is a quick, easy and cheap way to pimp your products for the holidays, and you can revert to your ‘as you were’ images once the New Year ticks over.
At market stalls, take the opportunity to add jest by bringing some jolly elements to your table without having to change your product or packaging. A small Christmas tree, a string of flashing lights or some original ornaments can be a twinkle-eye-catching reminder that your handmade items make great gifts.
If you distribute to retailers, come up with a seasonal packaging option that isn’t permanent so you don’t appear out-of-date once the dog eats the last speck of tinsel for the season. Think about doing a small production run with holiday packaging or adding a promotional piece to pair with your products.
Do it differently
Deviate from dull, and expensive decorating and think outside the box by adding small, personalised details that are true to your brand. Creating a great visual impact is essential, whether you’re decorating your shop front, pimping your market stall or decking out your social media feeds. You can easily design your own seasonal brand solutions by using our Design & Print Online software to create custom branding, merchandising and marketing materials today.